The Hottest Paint Color Trends of 2024 Will Leave You with Some SERIOUS Déjà Vu (2024)

The new year may bring boomers, Gen-Xers, and millennials a curious case of déjà vu. If something akin to Y2K anxiety creeps in around midnight, examine your surroundings—specifically the color scheme. According to experts, 2024’s palette will be dominated by the chromatic hits of the ’90s and early aughts. And perhaps that’s not a coincidence. With consumers craving what international trend forecasting agency WGSN calls “a psychological mood booster, inspiring hope and positivity in a period of uncertainty,” it makes sense that we’ve dialed the nostalgia back to before 2008’s global financial crisis.

A cursory scan through Sherwin-Williams’s most popular paint colors by decade reminds us of the 1990s fixation on beige, terra cotta, putty, sage, and earthy red—all born from that period’s Tuscan- and Southwestern-influenced designs. The same list specifies chocolate brown, latte brown, and spa blue as 2000s favorites. Younger millennials and Gen-Xers will appreciate ELLE DECOR’s breakdown of the most popular paint colors the year you were born, which begins in 1989. It declares Behr’s Wild Berry the winner for 2001, while Pratt & Lambert’s Mahogany—a deep burgundy accented by plum undertones—is 1994’s most popular.

This year’s list reads a bit like a gourmet grocery receipt and provides a feast for the eyes. “The warm, inviting tones found in nature are what clients were missing after years of gray,” Alexandria, Virginia–based DuVäl Reynolds offers in the New York Design Center’s 2024 Design Predictions. Indeed, the trend toward warm tones that we began seeing last year will only continue. “These warm tones that feel cozy might be a reaction to work-from-home nesting—and this is just the next generation,” says interior designer Gideon Mendelson. “They also feel retro, which is fun!”

Chocolate Brown

    The Hottest Paint Color Trends of 2024 Will Leave You with Some SERIOUS Déjà Vu (1)

    The primary bedroom in the Future Perfect’s new gallery/home in Los Angeles features an enveloping custom chocolate-brown wall paint.

    The one color on this list that almost everyone agreed upon: dark brown. More than 90 percent of the designers who responded to the NYDC’s survey said that brown will be the It color. “I have been waiting for brown to be the new neutral for years,” interior designer Noz Nozawa shares. While many, including New York designer David Frazier, pointed out that brown is always in, he predicts that “rich, chocolate browns will be popular in 2024.”

    The 624 designers who participated in 1stDibs’ Designer Trends Survey agree. “The growing popularity of dark brown speaks to our turn toward nature and rooms that have a nostalgic feel, whether that’s connecting back to the 19th century or just to the 1970s,” says 1stDibs editorial director Anthony Barzilay Freund.

    Carol Miller, color and trend expert at York Wallcoverings, whose 2024 color of the year (COTY) is Bay Brown, agrees. “With the emergence of quiet luxury, we’re seeing a gravitation toward warm, understated neutrals across fashion and furnishings alike,” she adds.


    Speaking of understated hues, sage has reentered the chat. Look no further than our September 2023 cover: Sue Bird and Megan Rapinoe’s Manhattan dining room devised by Mark Grattan. The ELLE DECOR A-List designer deftly pairs a sage wallcovering by Élitis with chocolate brown upholstery for an urban space that feels grounded in nature. Of course, Grattan was ahead of the curve.

    1stDibs found that designers are gravitating toward this soothing green over the vibrant emerald that was en vogue last year. “There’s a gentle warmth to sage green, which speaks to our growing desire to create spaces that feel in harmony with nature,” Barzilay Freund posits. Further evidence comes from English paint company Graham & Brown, which named Viridis, a sage tone, as its COTY, citing its ability to blur “the lines between the outside and inside.”

    Icy Blue

    The Hottest Paint Color Trends of 2024 Will Leave You with Some SERIOUS Déjà Vu (3)

    Mary McDonald chose a crisp sky blue tint for this dressing room.

    Among a bevy of earth tones, icy blue is the perfect palate cleanser. Dan Mazzarini, of BHDM Design and Archive, says that along with the dusty, organic palette predicted, blues will have their moment. “I love cornflower blue and can’t wait to play with Benjamin Moore’s color of the year, Blue Nova,” he tells us. “Blue is nurturing and from nature. Calming in its aesthetic and powerful in its spirit, blue is regal and realistic.” Designers and paint companies are anticipating a cold plunge. According to the 1stDibs report, light blue is trending upward. Sherwin-Williams and C2 are betting on a crisp light blue with their colors of the year—Upward and Thermal, respectively.

    Fiery Red

    The Hottest Paint Color Trends of 2024 Will Leave You with Some SERIOUS Déjà Vu (4)

    Milan couple Paolo Castellarin and Didier Bonnin doused their apartment in a look-at-me fire-engine red.

    “We’ve been seeing a lot of warm, nostalgic reds in fashion, and I’m excited to see more of them in the home in 2024,” trendsetting interior designer Shea McGee tells us. “In the red color family, I’m seeing rich and cozy terra-cotta and dusty pinks, deep red tones like burgundy and rust, soft mauve, and shades of brown with earthy, red undertones.” When applied to interiors, the saturated red that hit fall 2023 runways has the power to boost quieter tones. “Basic earth tones become elevated when paired with jewel tones like ruby red,” interior designer Susan Hayward says.


    The Hottest Paint Color Trends of 2024 Will Leave You with Some SERIOUS Déjà Vu (5)

    The peach-kissed living room in the Washington, D.C., home of architect Carmel Greer.

    Peach, apricot, persimmon? Regardless of what you call the soft terra-cotta tones that we’re seeing everywhere, they’ll have staying power in the year to come. Take it from trend forecasting agency WGSN, which named a peachy hue their COTY, tying the shade to our ever-growing focus on wellness. “Apricot Crush signifies the importance of nourishing the mind and body. It is the perfect hue for a world seeking calm and optimism, bringing a necessary pick-me-up as consumers continue to grapple with a range of emotions and uncertainty about the future,” explains Clare Smith, color strategist at WGSN. HGTV Home by Sherwin-Williams and Pantone came forward with similarly juicy picks—Persimmon and 13-1023 Peach Fuzz.


    The Hottest Paint Color Trends of 2024 Will Leave You with Some SERIOUS Déjà Vu (6)

    A deep berry hue covers this disco-chic living room in a Manhattan home designed by Alton Bechara.

    In 2023, we left Millennial Pink behind for Barbiecore. However, we won’t be living in a Barbie world for much longer. Handmade marketplace Etsy says they’ve seen searches for hot pink decor decline by 58 percent. Instead, a more grown-up and versatile red-pink blend, which they call berry, is coming to the fore. Unlike its neon predecessor, this shade mixes rich reds and blue resulting in a more sophisticated jewel tone, similar to tourmaline. “Using jewel tones for accessories in a room allows for dimension and an opportunity to “change things up” to always keep the room feeling new,” Hayward advises. Solid advice for incorporating any trending tone on this list.


      The Hottest Paint Color Trends of 2024 Will Leave You with Some SERIOUS Déjà Vu (7)

      Kelly Wearstler added warmth to this Toronto living room by painting walls and ceiling in a comforting tan tint.

      Warm, light brown will replace gray as a neutral of choice in the new year. “After years of gray tone and monotone rooms, I think we all want to see some warmth and color in a room while still keeping to that earthy palette,” says Hayward. In fact, Farrow & Ball anticipates that layering multiple sandy, caramel tones in one room will be on-trend. “Many of us are drawn to clay tones. However, we also want to make our homes feel as bright and spacious as possible,” says the paint company’s color curator Joa Studholme. “Using a lighter tone like Oxford Stone on the walls and the much stronger Tanner’s Brown on the trim instantly makes the walls feel lighter and the room feel bigger.”

      The Hottest Paint Color Trends of 2024 Will Leave You with Some SERIOUS Déjà Vu (2024)


      What is the paint color trend for 2024? ›

      Both Sherwin Williams (Upward) and Benjamin Moore (Nova) selected very blue shades for the 2024 Color of the Year. I see these blues as more of small room colors, cabinets, or as an accent wall.

      What color is predicted for 2024? ›

      Benjamin Moore unveiled Blue Nova 825 as its Color of the Year 2024, drawing inspiration from the fusion of blue and violet, reminiscent of a newly formed star in space. The color evokes a sense of adventure, expansion, and discovery, prompting individuals to seek new experiences.

      What is the best color for New Year 2024? ›

      According to the Eastern calendar, 2024 is the year of the Green Wooden Dragon. You must greet this creature with brightness because it is the most revered in China. Red, gold, silver, and white are the lucky colors for 2024. It is believed that the dragon will notice you in such an outfit and bring good luck.

      What color is replacing gray in 2024? ›

      Warm, light brown will replace gray as a neutral of choice in the new year. “After years of gray tone and monotone rooms, I think we all want to see some warmth and color in a room while still keeping to that earthy palette,” says Hayward.

      What will be popular in 2024? ›

      These Are the 2024 Fashion Trends You Should Know (and Shop) Now
      • Bows, Bows, Bows. ...
      • Romantic Rosettes. ...
      • Sequined Everything. ...
      • Prep School. ...
      • Nonbasic Basics. ...
      • C-Suite Chic. ...
      • Sheer Layering. ...
      • XL Bags.
      Feb 20, 2024

      What is the color of the year for PPG 2024? ›

      PPG's Limitless, a warm honey beige hue, reflects evolving consumer preference for softer, lighter shades in everything from automobiles to architectural elements.

      What is the color code for 2024? ›

      If you landed here just to snag the quick answer to “What's the Pantone Color of the Year 2024?”, here it is: Peach Fuzz, PANTONE 13-1023.

      What color is replacing gray? ›

      Beige. We're seeing a significant resurgence in desert-inspired shades. Beige is a warmer alternative to gray, making it a great choice for designers who want to create a more cozy and welcoming space.

      What is the hair color for 2024? ›

      Pantone Peach

      “Pantone named Peach Fuzz for their color of the year for 2024 last week, but the color peach has been secretly trending with hair color professionals,” says Maxine Salon colorist Tina Deeke. “Some versions of peach hair color are spicier like an actual peach, others are creamier like Pantone's version.

      What's the lucky color for 2024? ›

      2024 is the Year of the Dragon in Chinese astrology. The Dragon represents strength and success. Lucky colors for this year are golden, yellow, green, gold, silver, and purple.

      What is the Behr color of the year 2024? ›

      Behr Paint Company announces its 2024 Color of the Year, Cracked Pepper PPU18-01, a versatile soft black that elevates every environment.

      What is the green color of the year in 2024? ›

      2024, The Year of The Wood Dragon in harmony with the color Emerald Green, is the start of Renewal & Growth. It is believed that the color of what you wear, your environment and your wallet is in symphony with your life.

      What wall color is trending for 2024? ›

      2024 Paint Color Trend to Try: Moody Blue

      Bold and striking colors are stealing the spotlight in 2024. Picture rich jewel tones like emerald green, sapphire blue, and amethyst purple. These hues add depth and drama to any room, creating an atmosphere that is both captivating and enlivening.

      What is the warm color for 2024? ›

      Persimmon. Connecting to the warmth of nature, this shade is being used inside and outside of the home to help soften a space — creating an aesthetic that feels personal and unique.

      What is the color prediction for 2024? ›

      Alongside classic blues for 2024 are subtle shades to add warmth and soothing energy, such as paired back oranges, pinks and greens. Pantone's Colour of the Year 2024 is the shade Peach Fuzz. It's described as a “velvety peach tone to enrich the mind, body and soul”.

      Are white walls out of style in 2024? ›

      According to real estate pros, classic white will be everywhere in 2024. “There is nothing quite like a crisp white to transform a tired room,” says Mike Fabbri, real estate broker with The Agency.

      What is the color trend in 2025? ›

      The 2025 color palettes feature similar shades like deep green, earthy orange, gold, purple, and light blue, which can be paired with classic neutral shades like gray, brown, and dark blue. What is this? The NYFW Autumn/Winter 2024/2025 colors embrace a rich, earthy vibe that celebrates our bond with nature.

      What color trim is in style in 2024? ›

      Bold, bright pinks like mauve or coral can give your white or cream-colored doors and trims a playful vibe that's right on point. If you're looking for something less girly and more bold but still incorporating the pink, try a contrasting black trim or door that will be sure to pack a punch!

      Top Articles
      Latest Posts
      Article information

      Author: Tuan Roob DDS

      Last Updated:

      Views: 5977

      Rating: 4.1 / 5 (42 voted)

      Reviews: 89% of readers found this page helpful

      Author information

      Name: Tuan Roob DDS

      Birthday: 1999-11-20

      Address: Suite 592 642 Pfannerstill Island, South Keila, LA 74970-3076

      Phone: +9617721773649

      Job: Marketing Producer

      Hobby: Skydiving, Flag Football, Knitting, Running, Lego building, Hunting, Juggling

      Introduction: My name is Tuan Roob DDS, I am a friendly, good, energetic, faithful, fantastic, gentle, enchanting person who loves writing and wants to share my knowledge and understanding with you.